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Advertising Media Planning, Sixth Edition -

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Advertising Media Planning by Roger B. Baron and Jack Z. Sissors (2002, Hardcov…
Advertising Media Planning by Roger B. Baron and Jack Z. Sissors (2002, Hardcov…
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Advertising Media A-to-Z : The Definitive Resource for Media Buying, Planning, …
Advertising Media A-to-Z : The Definitive Resource for Media Buying, Planning, …
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Advertising Media Planning, Seventh Edition
Advertising Media Planning, Seventh Edition
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Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
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ADVERTISING MEDIA PLANNING (THIRD EDITION)
ADVERTISING MEDIA PLANNING (THIRD EDITION)
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NEW - Advertising Media Planning, Sixth Edition
NEW - Advertising Media Planning, Sixth Edition
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Advertising Media Planning, Sixth Edition, Sissors,Jack, Baron,Roger, Acceptable
Advertising Media Planning, Sixth Edition, Sissors,Jack, Baron,Roger, Acceptable
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Advertising Media Planning Hardback Textbook
Advertising Media Planning Hardback Textbook
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Advertising Media Planning by Roger Baron and Jack Z. Sissors (2010, Hardcover)
Advertising Media Planning by Roger Baron and Jack Z. Sissors (2010, Hardcover)
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NEW - Advertising Media Planning: A Brand Management Approach
NEW - Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning : A Brand Management Approach by Donald W....
Advertising Media Planning : A Brand Management Approach by Donald W....
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Advertising Media Planning : A Brand Management Approach
Advertising Media Planning : A Brand Management Approach
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Advertising Media Planning, 7th ed. by Roger Baron & Jack Sissors
Advertising Media Planning, 7th ed. by Roger Baron & Jack Sissors
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Kelley, Larry D.-Advertising Media Planning  (UK IMPORT)  BOOK NEW
Kelley, Larry D.-Advertising Media Planning (UK IMPORT) BOOK NEW
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Advertising Media Planning: A Brand Management Approach by Kelley, Larry, Sheeh
Advertising Media Planning: A Brand Management Approach by Kelley, Larry, Sheeh
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Studyguide for Advertising Media Planning, Seventh Edition by Baron, Roger, Isbn
Studyguide for Advertising Media Planning, Seventh Edition by Baron, Roger, Isbn
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Advertising Media Planning: A Brand Management Approach: By Larry D. Kelly, D...
Advertising Media Planning: A Brand Management Approach: By Larry D. Kelly, D...
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Advertising Media Planning: A Brand Management Approach by Larry D. Kelley (Engl
Advertising Media Planning: A Brand Management Approach by Larry D. Kelley (Engl
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Advertising Media A-To-Z: The Definitive Resource for Media Planning, Buying and
Advertising Media A-To-Z: The Definitive Resource for Media Planning, Buying and
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Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning: A Brand Management Approach-ExLibrary
Advertising Media Planning: A Brand Management Approach-ExLibrary
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Advertising Media Planning by Jack Z. Sissors; Lincoln Bumba
Advertising Media Planning by Jack Z. Sissors; Lincoln Bumba
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Advertising Media Planning: A Brand Management Approach: By Larry D. Kelley, ...
Advertising Media Planning: A Brand Management Approach: By Larry D. Kelley, ...
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Advertising Media Planning, Sixth Edition

McGraw-Hill

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List Price: $79.95
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Lowest New Price: $54.66
Lowest Used Price: $0.25
Total New: 3
Total Used: 37
DVD Details:
  • Starring:
  • Director:
  • Format:
  • Rated:
  • Studio: McGraw-Hill
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
  • Run Time:
  • ASIN: 0844215635
  • UPC: 639785410195
  • Sales Rank: 2482383
Editorial Review from Product Description:

The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effectiveness of advertising

Discussions of media planning as the ?noncreative? side of advertising miss the boat entirely. A successful media plan requires creative decisions on media, time frames, dollar distribution, and more. In addition to having in-depth knowledge of available media resources, the best media planners must also be strategic experts in marketing, advertising, research, and finance.

Through five previous editions, Advertising Media Planning has proven to be essential to the success of both practicing and aspiring media planners. Now in its sixth edition, it continues to provide valuable insight and comprehensive coverage of media plan construction, reach and continuity measurement, and more, along with timely updates that include:

  • The latest in academic research and professional best practices
  • An all-new hypothetical media plan, providing a top-down perspective on real-world media planning
  • Illustrative examples of the Internet and other new media integrated throughout the text

Advertising Media Planning explains the complexities of planning in a fast-moving, noncomplex style. As we enter the new century of transformed advertising techniques and marketing challenges, this all-inclusive yet highly readable reference--an artful blend of long-standing fundamentals and the latest tools and approaches--remains the one must-have resource for anyone interested in creative, results-based media planning and buying.