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Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia -

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NEW Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia
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Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia

Peter Lang Inc., International Academic Publishers

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  • Studio: Peter Lang Inc., International Academic Publishers
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
  • Run Time:
  • ASIN: 0820474452
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  • Sales Rank: 5894573
Editorial Review from Product Description:
Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women?s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.