Search Movies: Browse Movies Compare DIRECTV & Dish Network
Advertising Media Planning: A Brand Management Approach -

There are 24 items listed at eBay

Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Current Bid: 152.12 + 0.00 (shipping) = 152.12 USD
Time Left: 7 days 9 hours 47 minutes 54 seconds
NEW - Advertising Media Planning: A Brand Management Approach
NEW - Advertising Media Planning: A Brand Management Approach
Current Bid: 236.30 + 0.00 (shipping) = 236.30 USD
Time Left: 2 days 11 hours 52 minutes 42 seconds
Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Current Bid: 3.98 + 0.00 (shipping) = 3.98 USD
Time Left: 7 days 3 hours 38 minutes 35 seconds
Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Current Bid: 3.98 + 0.00 (shipping) = 3.98 USD
Time Left: 7 days 3 hours 38 minutes 34 seconds
Advertising Media Planning: A Brand Management Approach by Larry D. Kelley (Engl
Advertising Media Planning: A Brand Management Approach by Larry D. Kelley (Engl
Current Bid: 97.91 + 0.00 (shipping) = 97.91 USD
Time Left: 13 days 22 hours 22 minutes 28 seconds
Advertising Media Planning: A Brand Management Approach: By Larry D. Kelley, ...
Advertising Media Planning: A Brand Management Approach: By Larry D. Kelley, ...
Current Bid: 274.10 + 0.00 (shipping) = 274.10 USD
Time Left: 4 days 21 hours 56 minutes 12 seconds
Advertising Media Planning: A Brand Management Approach by Larry D. Kelley (Engl
Advertising Media Planning: A Brand Management Approach by Larry D. Kelley (Engl
Current Bid: 82.01 + 0.00 (shipping) = 82.01 USD
Time Left: 7 days 15 hours 37 minutes 49 seconds
Advertising Media Planning: A Brand Management Approach: By Larry D. Kelly, D...
Advertising Media Planning: A Brand Management Approach: By Larry D. Kelly, D...
Current Bid: 82.02 + 0.00 (shipping) = 82.02 USD
Time Left: 4 days 21 hours 56 minutes 12 seconds
Advertising Media Planning: A Brand Management Approach by Kelley, Larry, Sheeh
Advertising Media Planning: A Brand Management Approach by Kelley, Larry, Sheeh
Current Bid: 62.16 + 0.00 (shipping) = 62.16 USD
Time Left: 6 days 20 hours 17 minutes 43 seconds
Advertising Media Planning: A Brand Management Approach-ExLibrary
Advertising Media Planning: A Brand Management Approach-ExLibrary
Current Bid: 3.74 + 0.00 (shipping) = 3.74 USD
Time Left: 8 days 12 hours 1 minute 32 seconds
Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Current Bid: 3.74 + 0.00 (shipping) = 3.74 USD
Time Left: 2 days 1 hour 24 minutes 39 seconds
Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Current Bid: 3.48 + 0.00 (shipping) = 3.48 USD
Time Left: 2 days 3 hours 9 minutes 24 seconds
Advertising Media Planning: A Brand Management Approach-ExLibrary
Advertising Media Planning: A Brand Management Approach-ExLibrary
Current Bid: 14.41 + 0.00 (shipping) = 14.41 USD
Time Left: 9 days 17 hours 49 minutes 18 seconds
Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Current Bid: 3.74 + 0.00 (shipping) = 3.74 USD
Time Left: 4 days 22 hours 46 minutes 51 seconds
Advertising Media Planning: A Brand Management Approach-ExLibrary
Advertising Media Planning: A Brand Management Approach-ExLibrary
Current Bid: 3.74 + 0.00 (shipping) = 3.74 USD
Time Left: 6 days 15 hours 44 minutes 45 seconds
Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Current Bid: 14.41 + 0.00 (shipping) = 14.41 USD
Time Left: 11 days 3 hours 49 minutes 21 seconds
Advertising Media Planning: A Brand Management Approach, Kim Bartel Sheehan, Don
Advertising Media Planning: A Brand Management Approach, Kim Bartel Sheehan, Don
Current Bid: 5.98 + 0.00 (shipping) = 5.98 USD
Time Left: 13 days 18 hours 12 minutes 40 seconds
Advertising Media Planning: A Brand Management Approach-ExLibrary
Advertising Media Planning: A Brand Management Approach-ExLibrary
Current Bid: 7.49 + 0.00 (shipping) = 7.49 USD
Time Left: 9 days 18 hours 48 minutes 4 seconds
Advertising Media Planning : A Brand Management Approach, Hardcover by Kelley...
Advertising Media Planning : A Brand Management Approach, Hardcover by Kelley...
Current Bid: 239.34 + 0.00 (shipping) = 239.34 USD
Time Left: 11 days 19 hours 43 minutes 38 seconds
NEW Advertising Media Planning: A Brand Management Approach by Larry Kelley
NEW Advertising Media Planning: A Brand Management Approach by Larry Kelley
Current Bid: 320.47 + 20.93 (shipping) = 341.40 USD
Time Left: 9 days 19 hours 20 minutes 15 seconds
Advertising Media Planning : A Brand Management Approach
Advertising Media Planning : A Brand Management Approach
Current Bid: 4.26 + 0.00 (shipping) = 4.26 USD
Time Left: 7 days 22 hours 45 minutes 19 seconds
Advertising Media Planning : A Brand Management Approach  (ExLib)
Advertising Media Planning : A Brand Management Approach (ExLib)
Current Bid: 4.26 + 0.00 (shipping) = 4.26 USD
Time Left:
Advertising Media Planning : A Brand Management Approach by Larry D. Kelley,...
Advertising Media Planning : A Brand Management Approach by Larry D. Kelley,...
Current Bid: 53.19 + 0.00 (shipping) = 53.19 USD
Time Left: 7 days 16 hours 45 minutes 10 seconds
ADVERTISING MEDIA PLANNING: A BRAND MANAGEMENT APPROACH By Larry D. Kelley *NEW*
ADVERTISING MEDIA PLANNING: A BRAND MANAGEMENT APPROACH By Larry D. Kelley *NEW*
Current Bid: 38.75 + 0.00 (shipping) = 38.75 USD
Time Left: 12 days 15 hours 48 minutes 31 seconds

Advertising Media Planning: A Brand Management Approach

Routledge

Click Price Link to Order
List Price: $49.95
Amazon Price:
Lowest New Price: $53.03
Lowest Used Price: $4.15
Total New: 3
Total Used: 28
DVD Details:
  • Starring:
  • Director:
  • Format:
  • Rated:
  • Studio: Routledge
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
  • Run Time:
  • ASIN: 0765620332
  • UPC:
  • Sales Rank: 2724803
Editorial Review from Product Description:
The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a 'must-read' for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples."Improvements for the Second Edition" include: new chapters on Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan; a new appendix on How the Advertising Business Is Organized; a thoroughly revised chapter on Evaluating an Advertising Media Plan; many new examples, illustrations, explanations, and exhibits; and, closer coordination of the content with the updated accompanying workbook, Advertising Media Workbook and Sourcebook, Second Edition.