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Advertising Media Planning: A Brand Management Approach -

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Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
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NEW - Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning : A Brand Management Approach by Donald W....
Advertising Media Planning : A Brand Management Approach by Donald W....
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Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning: A Brand Management Approach: By Larry D. Kelley, ...
Advertising Media Planning: A Brand Management Approach: By Larry D. Kelley, ...
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Advertising Media Planning: A Brand Management Approach by Larry D. Kelley (Engl
Advertising Media Planning: A Brand Management Approach by Larry D. Kelley (Engl
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Advertising Media Planning: A Brand Management Approach: By Larry D. Kelly, D...
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Advertising Media Planning: A Brand Management Approach by Kelley, Larry, Sheeh
Advertising Media Planning: A Brand Management Approach by Kelley, Larry, Sheeh
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Advertising Media Planning: A Brand Management Approach-ExLibrary
Advertising Media Planning: A Brand Management Approach-ExLibrary
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Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning: A Brand Management Approach-ExLibrary
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Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
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Advertising Media Planning : A Brand Management Approach, Hardcover by Kelley...
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Advertising Media Planning : A Brand Management Approach
Advertising Media Planning : A Brand Management Approach
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Advertising Media Planning : A Brand Management Approach  (ExLib)
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Advertising Media Planning : A Brand Management Approach by Larry D. Kelley,...
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ADVERTISING MEDIA PLANNING: A BRAND MANAGEMENT APPROACH By Larry D. Kelley *NEW*
ADVERTISING MEDIA PLANNING: A BRAND MANAGEMENT APPROACH By Larry D. Kelley *NEW*
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Advertising Media Planning: A Brand Management Approach

Routledge

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List Price: $86.95
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Lowest New Price: $126.20
Lowest Used Price: $11.21
Total New: 1
Total Used: 9
DVD Details:
  • Starring:
  • Director:
  • Format:
  • Rated:
  • Studio: Routledge
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
  • Run Time:
  • ASIN: 0765613093
  • UPC:
  • Sales Rank: 15769578
Editorial Review from Product Description:
The planning and placement of advertising media is a multi-billion dollar business. Media decisions are made every day by agency media personnel and by brand management on the client side. Yet there is no current, up-to-date textbook that addresses how to plan and evaluate a media program. This book offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions. Written in a common-sense style and full of current brand examples, the book is a must-read for all who will be involved in the media decision process that impacts advertising effectiveness. The book's easy-to-read style and logical format makes it ideal for adoption by professors who teach advertising media planning. Students and professionals alike will benefit from the down-to-earth approach and the real-world business examples. The authors are a unique combination: an experienced advertising agency executive with many years of media planning in his background, and an experienced teacher of advertising media planning who knows and understands how students learn and how the information is best presented.