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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications -

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

SAGE Publications, Inc

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DVD Details:
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  • Studio: SAGE Publications, Inc
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
  • Run Time:
  • ASIN: 0761912398
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  • Sales Rank: 2674466
Editorial Review from Product Description:
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.

The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank? of theory and practice for advertising students and professionals.