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Advertising and Marketing to the New Majority: A Case Study Approach (Mass Communication) -

Advertising and Marketing to the New Majority: A Case Study Approach (Mass Communication)

Wadsworth Publishing

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  • Studio: Wadsworth Publishing
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
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  • ASIN: 0534241921
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  • Sales Rank: 11727921
Editorial Review from Product Description:
This supplemental text covers the disciplines of advertising and marketing as they pertain to ethnic audiences primarily African, Hispanic, Native, and Asian Americans, through case studies.