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The Advertising Concept Book -

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The Advertising Concept Book: Think Now, Design Later (Third)
The Advertising Concept Book: Think Now, Design Later (Third)
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The Advertising Concept Book by Pete Barry
The Advertising Concept Book by Pete Barry
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The Advertising Concept Book Pete Barry
The Advertising Concept Book Pete Barry
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The Advertising Concept Book : Think Now, Design Later by Pete Barry (2016,...
The Advertising Concept Book : Think Now, Design Later by Pete Barry (2016,...
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The Advertising Concept Book
The Advertising Concept Book
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The Advertising Concept Book Think Now, Design Later by Pete Barry 9780500518984
The Advertising Concept Book Think Now, Design Later by Pete Barry 9780500518984
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The Advertising Concept Book: Think Now, Design Later by Pete Barry Hardback The
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The Advertising Concept Book (UK IMPORT) BOOKH NEW
The Advertising Concept Book (UK IMPORT) BOOKH NEW
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The Advertising Concept Book: Think Now, Design Later by Barry, Pete Book The
The Advertising Concept Book: Think Now, Design Later by Barry, Pete Book The
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Whats in a Name: Advertising and the Concept of B
Whats in a Name: Advertising and the Concept of B
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The Best Ads Never Seen: Advertising Concepts Created by Agencies B... Paperback
The Best Ads Never Seen: Advertising Concepts Created by Agencies B... Paperback
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What's in a Name? : Advertising and the Concept of Brands
What's in a Name? : Advertising and the Concept of Brands
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Whats in a Name?: Advertising and the Concept of
Whats in a Name?: Advertising and the Concept of
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What's in a Name?: Advertising and the Concept of Brands-ExLibrary
What's in a Name?: Advertising and the Concept of Brands-ExLibrary
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What's in a Name?: Advertising and the Concept of Brands: By John Philip Jone...
What's in a Name?: Advertising and the Concept of Brands: By John Philip Jone...
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The Advertising Concept Book: Think Now, Design Later Paperback – Sep 8 2016
The Advertising Concept Book: Think Now, Design Later Paperback – Sep 8 2016
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The Advertising Concept Book: Think Now, Design Later (Third)
The Advertising Concept Book: Think Now, Design Later (Third)
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NEW Advertising Concept and Copywriting Using the Unique Selling Proposition
NEW Advertising Concept and Copywriting Using the Unique Selling Proposition
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NEW What's in a Name?: Advertising and the Concept of Brands by David M Jones
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The Advertising Concept Book: Think Now, Design Later (Third) by Barry, Pete
The Advertising Concept Book: Think Now, Design Later (Third) by Barry, Pete
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The Advertising Concept Book (UK IMPORT) BOOKH NEW
The Advertising Concept Book (UK IMPORT) BOOKH NEW
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The Advertising Concept Book by Pete Barry
The Advertising Concept Book by Pete Barry
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The Advertising Concept Book by Pete Barry
The Advertising Concept Book by Pete Barry
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The Advertising Concept Book : Think Now, Design Later by Pete Barry (2016,...
The Advertising Concept Book : Think Now, Design Later by Pete Barry (2016,...
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The Best Ads Never Seen: Advertising Concepts Created by Agencies B... Paperback
The Best Ads Never Seen: Advertising Concepts Created by Agencies B... Paperback
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The Advertising Concept Book

Thames & Hudson

Click Price Link to Order
List Price: $29.95
Amazon Price:
Lowest New Price: $122.40
Lowest Used Price: $4.00
Total New: 5
Total Used: 34
DVD Details:
  • Starring:
  • Director:
  • Format:
  • Rated:
  • Studio: Thames & Hudson
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
  • Run Time:
  • ASIN: 0500287384
  • UPC:
  • Sales Rank: 1766594
Editorial Review from Product Description:

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.

Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.

Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to ?push? an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign. 400 illustrations