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Advertising is Dead: Long Live Advertising! -

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Advertising is Dead.Long Live Advertising!
Advertising is Dead.Long Live Advertising!
Current Bid: 26.99 + 0.00 (shipping) = 26.99 USD
Time Left: 7 days 8 hours 23 minutes 40 seconds
Advertising is Dead: Long Live Advertising!
Advertising is Dead: Long Live Advertising!
Current Bid: 17.49 + 0.00 (shipping) = 17.49 USD
Time Left: 4 days 2 hours 40 minutes 19 seconds
Advertising Is Dead : Long Live Advertising! by Tom Himpe
Advertising Is Dead : Long Live Advertising! by Tom Himpe
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Advertising is Dead: Long Live Advertising! by Himpe, Tom
Advertising is Dead: Long Live Advertising! by Himpe, Tom
Current Bid: 10.95 + 4.99 (shipping) = 15.94 USD
Time Left: 7 days 8 hours 47 minutes 20 seconds

Advertising is Dead: Long Live Advertising!

Will Collin: Introduction

Thames & Hudson

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List Price: $34.95
Amazon Price: $22.99
Lowest New Price: $12.09
Lowest Used Price: $5.94
Total New: 24
Total Used: 29
DVD Details:
  • Starring:
  • Director:
  • Format:
  • Rated:
  • Studio: Thames & Hudson
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
  • Run Time:
  • ASIN: 0500286876
  • UPC:
  • Sales Rank: 1970598
Editorial Review from Product Description:
"If the images don't inspire you to think differently, there probably isn't much that will."?Dynamic Graphics

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.