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Advanced Brand Management -

There are 15 items listed at eBay

Advanced Brand Management Managing Brands in a Changing World by Paul Temporal
Advanced Brand Management Managing Brands in a Changing World by Paul Temporal
Current Bid: 9.99 + 0.00 (shipping) = 9.99 USD
Time Left: 8 days 8 hours 36 minutes 25 seconds
Advanced Brand Management : Managing Brands in a Changing World, Hardcover by...
Advanced Brand Management : Managing Brands in a Changing World, Hardcover by...
Current Bid: 27.99 + 0.00 (shipping) = 27.99 USD
Time Left: 14 days 6 hours 18 minutes 37 seconds
New Strategic Brand Management: Advanced Insights and Strategic Thinking by Jean
New Strategic Brand Management: Advanced Insights and Strategic Thinking by Jean
Current Bid: 79.21 + 0.00 (shipping) = 79.21 USD
Time Left: 6 days 11 hours 5 minutes 46 seconds
Advanced Brand Management : From Vision to Valuation by Paul Temporal
Advanced Brand Management : From Vision to Valuation by Paul Temporal
Current Bid: 3.99 + 0.00 (shipping) = 3.99 USD
Time Left: 8 days 9 hours 55 minutes 36 seconds
The New Strategic Brand Management: Advanced In, Kapferer..
The New Strategic Brand Management: Advanced In, Kapferer..
Current Bid: 57.04 + 0.00 (shipping) = 57.04 USD
Time Left: 11 days 2 hours 16 minutes 28 seconds
New Strategic Brand Management : Advanced Insights and Strategic Thinking, Pa...
New Strategic Brand Management : Advanced Insights and Strategic Thinking, Pa...
Current Bid: 49.54 + 0.00 (shipping) = 49.54 USD
Time Left: 14 days 19 hours 22 minutes 34 seconds
The New Strategic Brand Management : Advanced Insights and Strategic Thinking by
The New Strategic Brand Management : Advanced Insights and Strategic Thinking by
Current Bid: 40.00 + 3.17 (shipping) = 43.17 USD
Time Left: 8 days 11 hours 17 minutes 12 seconds
The New Strategic Brand Management : Advanced Insights... 5th (Fifth) Edition
The New Strategic Brand Management : Advanced Insights... 5th (Fifth) Edition
Current Bid: 25.00 + 10.00 (shipping) = 35.00 USD
Time Left: 10 days 35 minutes 21 seconds
Advances in Luxury Brand Management (English) Hardcover Book Free Shipping!
Advances in Luxury Brand Management (English) Hardcover Book Free Shipping!
Current Bid: 174.25 + 0.00 (shipping) = 174.25 USD
Time Left: 5 days 19 hours 13 minutes 41 seconds
Advances in Chinese Brand Management, Hardcover by Balmer, John M. T. (EDT); ...
Advances in Chinese Brand Management, Hardcover by Balmer, John M. T. (EDT); ...
Current Bid: 149.83 + 0.00 (shipping) = 149.83 USD
Time Left: 7 days 11 hours 10 minutes 38 seconds
Advances in Luxury Brand Management, Hardcover by Kapferer, Jean-noël (EDT); ...
Advances in Luxury Brand Management, Hardcover by Kapferer, Jean-noël (EDT); ...
Current Bid: 174.24 + 0.00 (shipping) = 174.24 USD
Time Left: 4 days 21 hours 8 minutes 35 seconds
Advances in Luxury Brand Management by Jean-Noel Kapferer: New
Advances in Luxury Brand Management by Jean-Noel Kapferer: New
Current Bid: 170.27 + 3.99 (shipping) = 174.26 USD
Time Left: 2 days 12 hours 50 seconds
ADVANCED TRAUMA OPERATIVE MANAGEMENT By Ronald I. Gross - Hardcover *BRAND NEW*
ADVANCED TRAUMA OPERATIVE MANAGEMENT By Ronald I. Gross - Hardcover *BRAND NEW*
Current Bid: 175.95 + 0.00 (shipping) = 175.95 USD
Time Left: 9 days 12 hours 53 minutes 36 seconds
ADVANCES IN NETWORK MANAGEMENT By Jianguo Ding - Hardcover **BRAND NEW**
ADVANCES IN NETWORK MANAGEMENT By Jianguo Ding - Hardcover **BRAND NEW**
Current Bid: 87.49 + 0.00 (shipping) = 87.49 USD
Time Left: 11 days 11 hours 54 minutes 7 seconds
Advanced Brand Management : From Vision to Valuation  (ExLib) by Paul Temporal
Advanced Brand Management : From Vision to Valuation (ExLib) by Paul Temporal
Current Bid: 3.99 + 0.00 (shipping) = 3.99 USD
Time Left: 11 days 10 hours 46 minutes 35 seconds

Advanced Brand Management

Wiley

Click Price Link to Order
List Price: $45.00
Amazon Price: $6.90
Lowest New Price: $2.50
Lowest Used Price: $1.80
Total New: 9
Total Used: 15
DVD Details:
  • Starring:
  • Director:
  • Format:
  • Rated:
  • Studio: Wiley
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
  • Run Time:
  • ASIN: 047147925X
  • UPC:
  • Sales Rank: 8997478
Editorial Review from Product Description:
Branding your firm's future-with success
More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.