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Advertising by Design: Creating Visual Communications with Graphic Impact -

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Advertising by Design: Creating Visual Communications with Graphic Impact
Advertising by Design: Creating Visual Communications with Graphic Impact
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Advertising by Design : Creating Visual Communications with Graphic Impact
Advertising by Design : Creating Visual Communications with Graphic Impact
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Advertising by Design : Creating Visual Communications with Graphic Impact by R…
Advertising by Design : Creating Visual Communications with Graphic Impact by R…
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Advertising by Design: Creating Visual Communications with Graphic Impact
Advertising by Design: Creating Visual Communications with Graphic Impact
Current Bid: 3.74 + 0.00 (shipping) = 3.74 USD
Time Left: 8 days 23 hours 59 minutes 36 seconds

Advertising by Design: Creating Visual Communications with Graphic Impact

Wiley

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List Price: $50.00
Amazon Price: $19.91
Lowest New Price: $3.00
Lowest Used Price: $0.97
Total New: 6
Total Used: 46
DVD Details:
  • Starring:
  • Director:
  • Format:
  • Rated:
  • Studio: Wiley
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
  • Run Time:
  • ASIN: 0471428973
  • UPC:
  • Sales Rank: 2215068
Editorial Review from Product Description:
A complete guide to the process behind effective advertising design
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions.
Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.