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Actionable Web Analytics: Using Data to Make Smart Business Decisions

Jim Sterne: Foreword

Sybex

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List Price: $35.00
Amazon Price: $31.50
Lowest New Price: $6.00
Lowest Used Price: $0.25
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DVD Details:
  • Starring:
  • Director:
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  • Studio: Sybex
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
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  • ASIN: 0470124741
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  • Sales Rank: 1991685
Editorial Review from Product Description:
As a marketer it is important to understand how our customers and prospects are interacting with your brand, especially in the digital space. This book is about the why, not just the how, of digital analytics and beyond. It is intended to help marketers understand how to better leverage insights and shift their teams to focus on digital success, not just the masses of data. Often this means shifting process, attitudes and people to create a "culture of analysis" inside your organization. 'Actionable Web Analytics' shares the proven framework for making that shift in thinking for digital teams.