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Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (Pape
Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (Pape
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Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society by Mi
Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society by Mi
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Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society by Mi
Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society by Mi
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Advertising, the Uneasy Persuasion : Its Dubious Impact on American Society
Advertising, the Uneasy Persuasion : Its Dubious Impact on American Society
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Advertising, the uneasy persuasion: Its dubious impact on American society
Advertising, the uneasy persuasion: Its dubious impact on American society
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Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society (Rout
Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society (Rout
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Advert Uneasy Persus

Basic Books

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List Price: $9.95
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Lowest New Price: $38.95
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DVD Details:
  • Starring:
  • Director:
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  • Studio: Basic Books
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
  • Run Time:
  • ASIN: 0465000797
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  • Sales Rank: 4079358
Editorial Review from Product Description:

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

?Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.? Stephen Fox, New York Times Book Review

First published in 1984.