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Advertising Campaign Strategy: A Guide to Marketing Communication Plans -

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Cengage Learning

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List Price: $199.95
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  • Studio: Cengage Learning
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Sep 13, 2005
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  • ASIN: 0324322712
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  • Sales Rank: 1069365
Editorial Review from Product Description:
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.