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Advertising Media A-to-Z -

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Advertising Media A-to-Z : The Definitive Resource for Media Buying, Planning, …
Advertising Media A-to-Z : The Definitive Resource for Media Buying, Planning, …
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ADVERTISING MEDIA A-TO-Z - NEW PAPERBACK PAPERBACK
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Advertising Media A-To-Z: The Definitive Resource for Media Planning, Buying and
Advertising Media A-To-Z: The Definitive Resource for Media Planning, Buying and
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Advertising Media A-to-Z
Advertising Media A-to-Z
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Advertising Media A-to-Z : The Definitive Resource for Media Buying,...
Advertising Media A-to-Z : The Definitive Resource for Media Buying,...
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Advertising Media A-to-Z

McGraw-Hill Education

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List Price: $32.00
Amazon Price: $12.87
Lowest New Price: $8.00
Lowest Used Price: $2.16
Total New: 42
Total Used: 55
DVD Details:
  • Starring:
  • Director:
  • Format:
  • Rated:
  • Studio: McGraw-Hill Education
  • Theatrical Release Date: Dec 31, 1969
  • DVD Release Date: Dec 31, 1969
  • Run Time:
  • ASIN: 0071422145
  • UPC: 639785384526
  • Sales Rank: 4726778
Editorial Review from Product Description:

A quick-access reference to every essential mediarelated term and concept

After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.

Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.

A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for:

  • Definitions of key concepts
  • Inside tips on effective media planning
  • Practical tips on the dynamics of media planning and buying